background

Now accepting founding partners

Now accepting founding partners

AI-powered ski school operations

AI-powered ski school operations

Parell uses AI to automate instructor allocation and class formation—

reducing hours of manual work while improving guest satisfaction and margins.

Parell uses AI to automate instructor allocation and class formation—

reducing hours of manual work while improving guest satisfaction and margins.

3 hours → 20 min

Morning coordination regroup

3 hours → 20 min

Morning coordination regroup

70%+ reduction

In manual work

70%+ reduction

In manual work

15 hours saved

Per director/week

15 hours saved

Per director/week

40% → 10%

Classes needing

40% → 10%

Classes needing

THE PROBLEM

THE PROBLEM

Ski school operations
don't scale

Premium ski resorts manage hundreds of instructor assignments and group formations every day. Most still do this manually—with spreadsheets, radio calls, and experience-based decisions made under pressure.

As demand grows, operational complexity grows faster.

Manual systems break.

As demand grows, operational complexity grows faster. Manual systems break.

Morning coordination takes hours, not minutes

Class composition varies wildly in quality

Directors spend peak days firefighting last-minute changes

Guest satisfaction depends on luck and timing

Morning coordination takes hours, not minutes

Directors spend peak days firefighting last-minute changes

Class composition varies wildly in quality

Guest satisfaction depends on luck and timing

background

THE SOLUTION

THE SOLUTION

AI that automates
ski school operations

Parell AI uses artificial intelligence to optimize the core decisions ski school teams make every day—who teaches which students, how groups are formed, and how classes are structured.

Smart Matching

Intelligent instructor-student matching based on teaching style, skill level, language, and availability

Smart Matching

Intelligent instructor-student matching based on teaching style, skill level, language, and availability

Dynamic Groups

Automated group formation that balances classes in real-time as bookings change

Dynamic Groups

Automated group formation that balances classes in real-time as bookings change

Predictive Insights

Anticipate demand, staffing needs, and bottlenecks before they happen

Predictive Insights

Anticipate demand, staffing needs, and bottlenecks before they happen

Full Visibility

Operational visibility ski school directors have never had before

Full Visibility

Operational visibility ski school directors have never had before

70%+ reduction in coordination time

70%+ reduction

in coordination time

Morning operations: 3 hours → 20 minutes



While improving class quality and instructor satisfaction

How It Works

How It Works

Built for real resort operations

Parell AI integrates seamlessly with existing systems, uses intelligent automation to optimize daily operations, and gives directors full control over every decision.

background

01

Connect

Parell AI connects to existing booking and scheduling systems. No rip-and-replace required.

background

01

Connect

Parell AI connects to existing booking and scheduling systems. No rip-and-replace required.

background

02

Analyze

AI analyzes instructor attributes, student profiles, booking patterns, and historical data to suggest optimal assignments.

background

02

Analyze

AI analyzes instructor attributes, student profiles, booking patterns, and historical data to suggest optimal assignments.

background

03

Execute

Ski school teams review, adjust, and execute—with full control. The system learns from every decision.

background

03

Execute

Ski school teams review, adjust, and execute—with full control. The system learns from every decision.

background

Beyond Operations

Beyond Operations

BETA

Class insights that 
create value

Premium ski resorts manage hundreds of instructor assignments and group formations every day. Most still do this manually—with spreadsheets, radio calls, and experience-based decisions made under pressure.

Students receive meaningful takeaways from every class

Parents see tangible evidence of progression

Resorts differentiate with a tech-enabled premium experience

Zero disruption to instruction—capture happens in the background

background
background
background

What resorts gain

Premium ski resorts manage hundreds of instructor assignments and group formations every day. Most still do this manually—with spreadsheets, radio calls, and experience-based decisions made under pressure.

/

Operations

/

Operations

Reduce morning coordination from hours to minutes

Reduce morning coordination from hours to minutes

Handle peak days with operational confidence

Handle peak days with operational confidence

Reduce morning coordination from hours to minutes

Reduce morning coordination from hours to minutes

Make smarter staffing decisions with predictive analytics

Make smarter staffing decisions with predictive analytics

Maintain control while automating repetitive work

Maintain control while automating repetitive work

/

Guest Experience

More consistent class quality across all instructors

Better-balanced groups that flow smoothly on the mountain

Fewer mid-lesson regroupings or adjustments

Higher instructor satisfaction translates to better teaching

Operational excellence that guests notice

/

Guest Experience

More consistent class quality across all instructors

Better-balanced groups that flow smoothly on the mountain

Fewer mid-lesson regroupings or adjustments

Higher instructor satisfaction translates to better teaching

Operational excellence that guests notice

Benefits

Benefits

Built for Scale

Built for Scale

Designed for world-class complexity

Parell AI handles operations at resorts running 500+ lessons daily across multiple mountains—without disrupting existing workflows.

500+

Lessons daily

15+

Ability levels

8+

Languages

multi

Mountain ops

500

Lessons daily

8

Languages

15

Ability levels

multi

Mountain ops

Built for:

Premium destination resorts

Multi-mountain operations

High-volume ski schools

Teams obsessed with guest experience

background

Our Customers

Our Customers

Who uses Parell

Parell doesn't stop at operations. Instructors can capture classes on the mountain—hands-free, with zero extra effort—and our AI transforms these sessions into structured insights for students.

Ski resorts operating at scale

Managing complex daily operations across multiple locations

Operations teams

Looking to reduce manual coordination overhead

Ski school directors

Leading teams of 50+ instructors and thousands of students

Growth-focused resorts

Where guest experience and margins both matter

Ski resorts operating at scale

Managing complex daily operations across multiple locations

Ski school directors

Leading teams of 50+ instructors and thousands of students

Operations teams

Looking to reduce manual coordination overhead

Growth-focused resorts

Where guest experience and margins both matter

background
background

GET Started

GET Started

See Parell in action

If your ski school manages hundreds of assignments per week and manual coordination is slowing you down, let's talk.

If your ski school manages hundreds of assignments per week and manual coordination is slowing you down, let's talk.

AI-powered operations for ski schools. Systematizing instructor allocation and group formation at scale.

Company

About

Soon

Contact

Privacy

Terms

Soon

© 2026 Parell. All rights reserved.

hello@parell.ai

AI-powered operations for ski schools. Systematizing instructor allocation and group formation at scale.

Company

About

Soon

Contact

Privacy

Terms

Soon

© 2026 Parell. All rights reserved.

hello@parell.ai

AI-powered operations for ski schools. Systematizing instructor allocation and group formation at scale.

Company

About

Contact

Privacy

Terms

© 2026 Parell. All rights reserved.

hello@parell.ai